Will TOEFL take over IELTS? Reasons why TOEFL/ETS won't fully take over IELTS: 1. Market share: IELTS has a significant market share, especially in the UK, Australia, and New Zealand. 2. Brand recognition: IELTS is well-established and respected globally. 3. Diversification: IELTS is owned by IDP Education, Cambridge Assessment English, and the British Council, ensuring diversity in ownership. 4. Test format: IELTS and TOEFL have distinct formats, catering to different needs. Competition and coexistence: 1. Healthy competition: Both tests drive innovation and improvement. 2. Choice for test-takers: TOEFL and IELTS cater to different preferences. 3. Recognition: Both tests are widely accepted by institutions and governments. Possible scenarios: 1. Market segmentation: TOEFL/ETS might focus on specific regions or industries. 2. Partnerships and collaborations: TOEFL/ETS and IELTS might partner for specific initiatives. 3. Technological advancements: Both tests might integrate AI, machine learning, or other innovations. Recent developments: 1. TOEFL's expansion into new markets (e.g., China). 2. IELTS's introduction of computer-based testing. 3. ETS's acquisition of other language assessment companies. In conclusion, while TOEFL/ETS and IELTS compete, it's unlikely that one will completely take over the other. The market will likely continue to support both tests, promoting diversity and innovation. #TOEFLtrainingclasses